SPARKS is a Toronto-based film production company. The owner asked if I had any ideas for repackaging their reels. Companies like SPARKS send out hundreds of reels a year and as someone who works in advertising, and receives these reels, I could build a house out of those black plastic cases. So, I suggested card stock digipacks with a gloss UV on the logo etc. They're a bit nicer to hold and the smaller size makes a dramatic difference on the shelf. I'll post a shot when I get my hands on one.
Here's the outside of the case
and the inside
This design idea is now blowing out across all their materials, starting with their
The book cover jobs have slowed down a bit lately so this kind of traditional design work makes a nice change. This is my second film company identity program. The first was for Hooligan Filmworks, another local company. I'll post some of that work in the near future.